Marico Limited has appointed film actor Ayesha Takia as its brand ambassador for its Hair & Care range of products.
Says Takia, “Most of us cannot ignore the importance of oiling. it’s what our mothers and grandmothers instilled in us. But as we grow up and style gains prominence – oiling loses out.”
Marico’s category head Sameer Sathpathy adds, “Ayesha is a true representation of the brand’s values – stylish, yet with substance.”
Hair & Care will now sport a new packaging with Ayesha’s picture on it.
